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Yesterday I wrote an email about how to sell food in the best way possible.

You can read that here: https://copy-johns-copy.beehiiv.com/p/make-people-drool-for-money

But everyone was asking me…

“How do I write sensory copy?”

So I’ve decided to make a part two and show you exactly how to write it.

First off, I’ll choose a chicken leg as my product. (you just choose whatever you’re writing copy for).

Now, if you’ve ever eaten a chicken leg, you know what it’s like.

And this can actually be one of the best exercises for writing sensory copy. Either thinking or pretending to eat whatever you’re writing for… or actually go and get what you’re writing for.

Anyways, I’ll do the pretend.

So I’m imagining in my head, sitting at a table looking at a crispy chicken leg… Steaming hot… I can smell the seasoning, rich chicken aroma, and toasty brown batter all playing together.

I grab the leg, pull it up to my mouth that’s already watering, and crunch down into the leg.

At first I taste the toasty, buttery crust with a hint of roasted garlic and onion… then I make my way to the chicken, which is a juicy, tender contrast… silky and succulent.

It falls right off the bone straight into my mouth.

Do you need to go this deep?

No… I’m just hungry. 😆

But this can be a good exercise.

Now, once you’ve done that, let’s take the good bits so we can put it in our copy.

Great, now all that’s left is to write the copy.

I’m going to do that tomorrow, and I’ll explain why I chose what I did, what techniques I used, and all that good stuff.

But for now, I want you to write the copy.

I want you to take those bullet points and turn them into an email selling chicken wings.

Go on, do it.

If no one replies with their copy, I’m not going to write another post showing you my copy, so if you want to see it, you’d better get to work

Peace