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See if you can tell what the similarities are between these:
“Big time buttery flavor”
“A satisfying crunch with a twist”
“ Specially seasoned with a blend of bold spices”
“Baked to golden perfection”
Yes it’s all about food… But think deeper.
What does this make you feel?
Why?
Are you ready for the answer?
It’s copywriting on the back of my pretzel bag. You know, like those mini ones.
Anyways, what i wanted you to notice was how it’s describing sensory details about the product.
“Buttery flavor” “satisfying cruch” “bold spices” “Golden perfection”
What this is doing is basically putting a picture in your head. One where you eat this pretzel and it tastes immaculate.
So next time you’re trying to sell food.
Don’t use NESB… Don’t say it’s super cheap… Don’t blah blah balh.
Make them taste the product… and make it taste good, before they even open the package.
Peace
Copy John