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Hey {{first_name|bro}},
You see this picture below?
It was because of lasagna—but before I tell you how, look at one and see if you can tell why…
(drop your guess below)
Alright, have you guessed it?
Well, if you guessed it was because lasagna has layers, you’re correct.
That email with a 50% CTR looked like all my other emails, but in reality there were many psychological layers to that email.
So, instead of breaking them down now I’ll just let you read the email for yourself.
And I’m kinda busy so I’ve got to go.
Peace brother, ask questions if you’ve got any.
—John
S: 130
T: go read that email