What’s the hardest part of a marathon?

Well maybe not really but this sales page on the other side of this is just amazing. I mean i’ve never read anything like it.

especially for the target audience

if you actually want to learn some copy techniques there’s nothing better you can do but read this copy:

Build an MBA-caliber network and earn a Wharton Online certificate in 8 weeks. Join the next Private Equity Certificate Program starting June 8. 

Use code SAVE300 to save $300 on tuition.

Explore the Program

Well it’s obviously not the beginning. It’s not the end (can’t stop right before the finish line).

The middle?

maybe… for fucking losers with no will or drive.

No.

The hardest part of everything is that last little bit. Not the middle, but the 75% done mark.

You’re not starting, and you’re not done yet.

You still have half of a half left. But here the thing. Every single great man you can think of…

Alexander the great

Napoleon

Copy John ;)

Every single one would be nothing if they stopped at 75%.

(in a really stupid voice) “Yeah John I already know that, enough with this motivation bullshit”

Yeah, you say it’s motivation BS

But what happens when you’re actually there? at 75%?

Not in your cozy room, but out on the road… sweating… your whole body telling you to quit because it’s not worth it… that you can go back now.

or in your chair… at 3 am fixing the last thing with your copy… Begging your mind to just go to sleep.

Will you give in then?

Or will you think, if I give up now… I’m a no more of a person than all those dead people who did nothing with their lives

Will you throw away everything given to you?

Or will you finally finish that 75% and get to the very end?

I dont know what you’ll do, but I hope you choose the right option because if you don’t, there was no point in doing anything in the first place.

Peace