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You have to be obsessed to win.
Look, not many of you realize this.
You think you can win in copywriting by waking up, doing a few things, sitting down at your desk for a bit, writing some copy… and then getting on with your day.
You think that’s enough.
It’s not.
That’s not how it works.
You can’t treat copywriting like a side project.
You can’t treat it like a side hustle.
I hate side hustlers.
You need to treat copywriting like it’s the one thing that’s going to get you out of the situation you’re in.
You need to go all in.
You need to wake up, and the first thing on your mind is copywriting.
You go to sleep, and you’re thinking about copywriting.
Everything you do should either be:
Keeping yourself alive…
Or increasing your chances of making it in copywriting.
That’s it.
That’s all that matters.
Because if you actually want to sign a client…
If you actually want to make money…
That’s the level it takes.
And if you don’t want to do that?
Then just treat it like a side project.
Never really try.
And don’t be surprised when nothing happens.
Because that’s exactly how you don’t sign a client.