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You know what I’ve been noticing recently?
A lot of copywriters are writing copy.
And it’s disgusting.
Because THEY’RE writing copy.
But YOU should never write copy… it should be the persona writing that copy.
If you are writing for a client, then it should be that persona.
But it should never just be borning ol’ YOU…. no no no… it should be someone x10 more you (if you’re writing for yourself)
And if you’re getting your panties in a bunch over this, here’s the thing:
Ben Settle…
Kav Legacy…
Kobe Briant…
FUCKING ANYONE you think you know online who’s famous isn’t actually like that in real life.
Yeah, it’s probably still them.
But, again, it’s a very played-up version of them.
So keep that in mind.
don’t write like the average joe you are, write like the entertaining person you could be.
Because we’re all average Joes at the end of the day.
(one way or another)
Piece
Copy John