You know I saw a post today and someone said:
“Copywriting is dead. You shouldn’t be writing anything at all, just let AI do everything for you. It’s gotten that good now.”
So I thought, well let’s see if his copy is any good.
I clicked on his sales page and…
Boom the AI STENCH hit me like vomit in the face as soon as I opened it up.
And I’ll get into the DISGUSTING stuff I saw on that page, but first…
If you NEVER want to sound like ai when writing copy…
You need to make sure you’re reading good copy everyday. So if you haven’t read any yet, click below and have a look at one of the best sales pages I’ve read all week.
Ghost: Unlimited Postgres For Agents
Your agent builds faster than a 2-project free tier allows. Ghost gives it unlimited postgres. No credit card. Try free.
I’m talking…
EM DASHES
insufferable AI phrases
Some of the worst copy I’ve ever seen
I mean ai is actually good at copywriting nowadays, but some how this guy managed to put the WORST possible prompt in.
All of this is to say:
The easiest way to tell if someone really means what they say if they’re actually practicing what they preach.
So make sure that you always practice what you preach.
Because clients will notice if your email is ai or your calendar link doesn’t have copy on it.
You need to go 100% all the time, or you’ll fall short of what you need to close deals.
Stay on it,
Copy John