I just wrote a really long email, but it got deleted.
So I’m going to write a shorter, more concise version.
At the beginning of my copywriting journey, my main two focuses were learning copywriting and doing outreach.
I did those two things all day, every day.
I watched YouTube videos, learned concepts, and sent outreach messages. Sometimes, here and there, I’d write some emails too.
Eventually, though, it got to a point where all I was doing was outreach and watching YouTube.
I wasn’t actually writing copy.
So when I finally signed a client — even though it was just a free one — nothing ever really happened.
Not because the client was bad.
But because I was terrible at writing copy.
So I stopped watching YouTube.
I went all in on learning copy.
I bought a course and focused on that. I also started a newsletter.
And I started writing every single day.
That’s what made me extremely good at copywriting.
And that’s what’s kept my copywriting skill where it is today.
The important part here is this:
Your skill is compounding — and it works both ways.
If you don’t write copy for a week, that compounds. You now have seven days of compounded shit skill added on.
If you’re already really good, it probably won’t matter much.
But if you’re kind of mid, you’re going to be a little more shit than mid.
On the other hand, if you spend seven days writing copy every single day, that compounds too.
You get a little better.
Do that for a year, and you’re a lot better.
At that point, people can’t catch up to you because you have compounding momentum.
Obviously, missing a day or two here and there is fine.
But what you need to understand is this:
If you don’t start writing copy every single day, a month from now you’re going to look back and think, “Damn, I wish I started 30 days ago.”
You would’ve had 30 days of momentum.
So here’s how it actually works:
Step one: get good at copywriting.
Step 1.5: get good at outreach.
Step two: get paid.
Most people aren’t even at step one.
And if you don’t have that momentum going, how are you supposed to get to step 1.5, step two, or anything after that?
Just remember why you got into this.
And remember what you actually need to do to get through it.
If you want an easy way to make money while writing every single day, click the link below.
All you have to do is start a newsletter.
You get paid for writing emails every day. It’s motivating, and it builds momentum.
— Copy John
P.S. If you want to get better at copywriting and learn it at the same time, that’s a good goal to have:
Check this out: