Why p*rn is gonna make me rich...

Hey there,

You see this logo?

That right there is gonna make you 100x better at copy.

And you know what?

It’s going to make you 100x richer.

How?

Look, I’m not talking about some weird stuff…

I’m talking about reading.

“But John, why do I have to read… playboy.”

Here’s the thing:

You’re not reading playboy magazines…

You’re not reading their website…

And you’re not reading any other BS.

You’re reading about…

COPYWRITING!

No, Playboy doesn’t have a course…

But you know what they do have?

Ads.

You see, to get good at copy, you have to read copy.

And I don’t care if it’s the man in the hathaway shirt or playboy…

You just need to read copy.

And I know what you’re thinking…

“But John I’ve already read copy.”

No you haven’t.

Maybe you’ve read copy…

But have you broken it down?

Have you dissected it?

Have you figured out why that person wrote those words?

Maybe you have, and that’s great.

But have you ever dissected copy with a million-dollar copy chief?

I have, and guess what?

You can too.

STREAK: 9

P.S. Here’s the tasks today…

• Read copy

Also, feel free to ask me any questions, and I will get back to you in under 24 hours