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So, I’m sure some of you have seen this, but if you haven’t, there are two things everyone has been talking about on Twitter.
Number one is looksmaxing, mogging, and all that stuff. I’m sure you’ve seen the streamer Clav. He’s going really big right now.
Then there are goblins.
If you don’t know, Codex apparently had an internal prompt or setting to stop it from talking about goblins because it kept talking about them all the time.
OpenAI removed it, someone found out, and then everyone was like:
“No, why did you remove the goblins?”
Then people started joking around like:
“Codex, do you like Goblins?”
And everyone was just having fun with it.
So obviously, Sam Altman sees this.
And the first thing he does is post a tweet. It said something like:
“ChatGPT is getting frontend mogged, but we’re backendmaxxing right now.”
And the tweet goes super viral.
I think it got around 2 million views.
Then they post more stuff. There was a mode section in Codex with things like “code maxx” and “design maxx.”
Then they published an actual article about the goblins and said:
“Nobody talks about the goblins.”
Then Sam posted:
“We’re goblinmaxxing.”
And this is why OpenAI is so smart.
They’re looking at what’s happening on Twitter because Twitter is their main audience.
Say what you will about all the grandmas and little kids using AI, but most of them are not going to buy a $20/month subscription.
The people on Twitter will happily spend $200/month or more on subscriptions and API calls.
That’s their market.
And yeah, some people might find what OpenAI is doing corny.
But what are those people going to do when they find it corny?
Are they just going to ignore it?
No.
They’re going to talk about it.
They’re going to say:
“What OpenAI just did is so corny.”
And guess what?
That’s even more views.
Even more marketing.
OpenAI is playing its market like a fiddle.
And yeah, maybe they’re not naming all the benefits or following a perfect problem-solution framework.
You might think:
“Oh, you’re just focused on what goes viral, not what actually converts.”
Maybe you’re right.
But at the end of the day, most people on Twitter already know what OpenAI is.
They know what ChatGPT is.
They know about Claude and Gemini.
And a huge chunk of ChatGPT’s target market is on Twitter for like an hour a day.
Some of them have been using Claude for a while, but they’re getting annoyed with it.
They’re having problems.
They can’t use it the way they want.
Then they see this OpenAI tweet because it’s gone viral and landed on their feed.
They think it’s funny.
They browse the comments.
And eventually they think:
“Why not just try ChatGPT again?”
They’re bored with Claude, they’re curious, and OpenAI just put itself right in front of them at the perfect time.
Then they try it.
They like it.
And some of them switch.
That’s the ideal situation for OpenAI.
So the reason OpenAI is a marketing genius is because it’s not just following what everyone else does.
It’s doing what it needs to do to get attention, stay relevant, and convert its ideal market.
That’s what you need to do too.
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