Let’s be honest bro you probably don’t want to be reading this
the only reason you’re reading this is because you think it’ll help you.
And it will if you listen
Here’s the thing:
I don’t need to make my emails all la dee da super fun land for you guys because i know you’re intelligent enough read this.
But for most of you, your market isn’t going to just read your emails.
Everyone focuses on what i like to call “the broccoli”
The stuff people need… (persuasion, value, objection solving etc)
But no one focuses on the hot dog wrapped outside. Because you can’t just make your email a good email… it has to be one that’s extremely fun to read.
If it’s not then no one will finish it… which means no one will click get value or whatever else.
Here’s my top five ways to do that:
#1 talk about something fun and transition it into whatever you want to talk about
#2 tell stories
#3 use analogies
#4 be funny
#5 have personality
Very simple but very effective
You know what else is effective?
This… click here to check it out:
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With Proton, you’re not the product — you’re in control.
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P.P.S. Shout out ben settle for this idea


