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I’ll Hub your Spot ;)
That’s what people will be saying to you once you get rich because of these amazing techniques:
The GTM bets that shouldn't have worked, and did
One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.
None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.
HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.
People have been asking me recently…
“JOhn why do you write about pron so much? Are you gay?”
No!
The opposite!
My readers are gay. Look I thought that writing this newsletter would be a breeze, I’d talk about copywriting… people signed up for copywriting… everyone reads, now we’re all happy.
But that didn’t happen
So I thought ok it needs to be entertaining.
So I write elaborate stories… I put on a funny personality… trolled people who asked questions…
But still, no avail.
So I became super polarizing. I told you my most controversial opinions. (enough to make grown copywriter cry)
Nothing
I told you the deepest i’d ever learned… stuff worth THOUSANDs…
LOUD ERROR BUZZER
What?
Why?
I thought these people signed up for copywriting why don’t they want to read copywriting?
is what I thought.
And then I realized…
All of my subscribers are beta male coomers who are addicted to porn
so I put out a little suggestive email for fun
then another
and another
and by golly I ended up sending BOOBs out to my list! But oh boy was it working.
Every soul on my list clicked and they read and they laughed... People weren’t even THINKING about copywriting!
So the lesson is:
Write about porn if you have nothing else to do