why complex emails are king of the hill

EVERYONE i know keeps yapping about how complex emails are sooo bad and blah balh blah…

but they’re not.

complex emails are actually very goated

you see, the curvle of understanding goes like this:

at first you think complex emails are the best because people are getting more information, they’ll understand it, etc.

this is complete bullshit.

Then you go on to think that complex emails are TERRIBLE and no one should have to make complex emails….

This is also bullshit

And now, today I’m revealing the last piece.

Why complex emails are the best type of emails you can write.

You have to make complex emails. But by complex I don’t mean complex to your readers… of course your emails should be simple to read.

But your emails should also be EXTREMELY complex to make.

Because the more work you do to make the email the better and more simple it’ll be for your readers.

Example…

research.

more research you do on your end, easier it is for people to understand.

Removing jargon.

Less jargon you add, less they’ve got to translate.

Reading level.

More you work to make the reading level simple, easier it is for them to read.

Etc. ETc.

I think you get the point.

Make your emails complex so they end up simple.

Copy John

P.S. John! I just got my junk caught in a blender what do i do??

If you’ve ever wondered that… i hope you’re ok.

i dont know where i was going with that.

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