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I love Trump.

I hate Trump.

Boom! I just pissed off everyone.

In all seriousness, I don't really care about Trump (leaning toward the not liking part though)

Anyways, the point is, Trump is so polarizing that if you yell I love Trump in one state you’ll get appleaded and in the next you’ll get attacked.

This is why being polarizing in your emails, copy, etc. is such a good way to get attention.

Like lets say you’re on social media.

I’ve recently been posting on linkden. And one of my posts started with…

“This might be controversial but I’m just going to say it anyway: haters are actually a good thing.”

Or something like that i can remember

But this post is one of my most popular… because the opinion is so polarizing.

Haters are a good thing?? That goes against what most people think.

Saying something controversial??? You’re not supposed to do that.

And so on so fourth

So be polarizing in everything that you do.

Peace

Copy John

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