The one thing ruining your emails

The single most important thing you can do to make your emails better is the subject line.

I’ve talked about this before.

But there are new people here… and even if you’ve heard it, repetition matters.

Now here’s the thing.

There is ONE thing that will ruin all of your emails.

You could have terrible English.

You could have terrible skills.

You could use zero copywriting techniques.

You could write plain text emails.

You could have a bad brand.

Everyone on your list could hate you.

And honestly…

Even with all of that, there’s one skill that could still save you.

(At least to a degree.)

Obviously if people can’t read your emails at all, nothing will save you.

But if you have basic writing skills…

Then this is what matters most:

Being entertaining.

The most important skill for email in 2026 isn’t AI.

It isn’t advanced copywriting techniques.

It’s being entertaining.

Because if you’re not entertaining…

No one reads.

No one clicks.

No one converts.

It doesn’t matter how good your “rule of three” is if no one makes it that far.

So you need to start studying entertainment.

Study the greats.

Because the most influential people in the world are entertainers.

Donald Trump — entertainer → president.

Arnold Schwarzenegger — entertainer → governor.

This isn’t random.

Attention comes from entertainment.

And attention is everything.

So if you want better emails:

Stop trying to be perfect.

Start trying to be interesting.

Anyway.

Go write something people actually want to read.

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