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Recently I read something called…
“HOW TO SUCCEED IN MR BEAST PRODUCTION”
It's a grouping of secret internal files that Mr Beast used to drill his most important lessons into everyone on his team.
Now you might be thinking…
“Well I’m not a youtuber so who cares.”
Three reasons why:
You can write youtube scripts & get paid
Mr Beast is the number one youtuber of all time
The lessons, principles, and everything else in these 37 pages can be applied to literally ANYTHING
For example:
In the Beast files Jimmy talks about two different titles for a video…
I stayed 24 hours in my lawn
And…
I stayed 24 hours in ketchup
Which one do you think is a better title?
…
.
.
.
.
.
The ketchup one obv.
Who wants to see some guy sit in his lawn for a day?
No one.
But (and this is why it matters for you) I see a lot of copywriters writing “front lawn subject lines”
So next time you write an email, try to DRAMATIZE it.
Don’t think what’s true… or what’s going to best represent it… think, what is going to get them to say “I need to see this now”
Here’s the Beast Files if you’re interested: (from 2022)
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