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Out of the thousands of emails I’ve written…

Only one came closest to the perfect email.

if you’re high IQ, you’ll be able to spot the one element that makes an email good… perfect even… in the ad below.

Go ahead, click on the link, make you guess and I’ll tell you if you’re high IQ

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What is the one thing that you’ve wanted ever since you where born until you die?

There’s only ONE thing.

Everyone in the world wants it, but almost NO copy ever shows you how to get it.

and each piece that has it will get thousands of sales.

Are you ready for it?

it’s SEX

(reply if you got it)

Now sex comes in different forms. In my famous email in came in the form of boobies.

In that ad above it came in the form of free.

And in others it comes in the form of $10k/mo. but no matter what piece of copy you read, it will either have sex or it wont.

There is no in-between.

because copy either shows you how to make progress towards sex:

make $10k/mo > girls like that > easier time ;)

or it wont:

Ex: learn how to knit!! > grandma

so the moral of the story is: humans have evolved to have sex, if you tell them how to have sex, they’ll buy your thing.

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