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Hey {{first_name|bro}},
I want you to imagine this…
let’s say you’re lying on the floor bored when something catches your eye.
it’s a rat trap with a bit of cheese.
But not just any cheese—really good and tasty cheese.
You decide… yes, I want that cheese.
So what do you do?
Get right up close to that rat trap to try and snatch that fancy cheese.
You stick your tongue out anddd… SNAP!
AHHHHHHHHHHH!
What a big surprise, your tongue got caught and the cheese is still out of reach.
You're probably thinking…
“Why would anyone do that?”
And that’s exactly what I think every time I see a general email with no research.
You think you’re the man, that you don’t need research, but really, you end up with half a tongue and an expensive hospital bill.
Because skipping research is basically sticking your tongue in a rat trap.
But instead of losing a tongue, you're losing a reputation, a client, and a whole load of money.
Moral of the story: keep your tongue, and keep doing research.
—John
S: 134
T: Not medical advice, don’t sue me