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Alot of people keep telling me:

“Bro I can’t write while I’m out because I need to do research.”

There’s two reasons why this is BS but first let me explain why you should write while you’re “out.”

Almost all of us have to do “something.”

Whether that’s go to work… go to school… a marriage you didn’t want to be at… etc.

And everyone just thinks…

“Whelp… That’s that… I guess I just have to sit around being bored all day.”

But really, you should be writing copy.

Hence the question:

“WhAt AbOuT ReSeArCh??”

#1 do it??

If you know you’re going somewhere without wifi tomorrow… do market research ahead of time so that when you get there, you’ve got the research.

And if there’s wifi there… just do the research??

#2 Don’t do research

You don’t actually need to do research because you’ve already done some.

What I mean by this is…

  1. You’ve already done research for someone else you’ve written for, just write for them again

And…

  1. YOU are a target market to someone. Whether that’s drinks… video games… whatever you’re interested in. So write for yourself.

How does one accomplish this feat?

Try this:

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