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Ever watch the Simpsons?
I used to, and one of my favirote characters was homer simposion.
Everybody thinks he’s dumb, but really, he’s just way ahead of everyone else.
Like this quote for example:
“What’s the point of going out? We’re just gonna wind up back here, anyway.”
This is the exact thinking that Albert Einstein would agree with
And he’s not wrong either
They are going to end up back at home
But the whole idea of going out ISN’T to get to the restaurant and finally end up back home.
IT’s the journerny of actually getting to the restaurant and back.
THAT’S why people like going out.
And it’s the same thing with emails.
The point of an email (or even a sequence) is not to give value or to tell people to buy your stuff.
It’s to put your readers through enough “hoops” to get them to want to buy your stuff.
What are those hoops?
Well I’d hope you know by now that’s the whole point of this newsletter!
SO why am I telling you this?
Because it’s important.
You need to think in principles, not tactics.
You don’t give someone a bit of value just because that’s “best practices.”
You give them that value to make them trust you.
And so on so fourth.
If you’re still confused on this I recommend checking out:
How much could AI save your support team?
Peak season is here. Most retail and ecommerce teams face the same problem: volume spikes, but headcount doesn't.
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Gladly’s ROI calculator shows exactly what this looks like for your business: how many tickets AI could resolve, how much that costs, and what that means for your bottom line. Real numbers. Your data.