On Systems

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Hey {{first_name|bro}},

A little while ago I talked about thinking in systems, so now I’m going to kind of give you some.

Look, there’s no point in me giving you systems (except for basics) because you need to change them over time. And you can’t do that if you don’t know how to make them in the first place.

Outreach:

Right, this one is kind of cooked.

You should never have a fully done system because if you’re not making it better, then it’s not going to work.

You can’t just have systems for sending the message; you need…

Systems for prospecting… qualifying… outreach… response… call booking… sales calls… onboarding… and so much other stuff I’m not going to talk about.

Essentially, you need a full-blown sales process.

Also, one good rule for systems is that you can repeat it over and over again so that you can get the same outcome over and over.

Look, to start out for outreach… Start with lead tracking.

Figure out how you’re going to prospect and then track every lead you capture in a Google Sheet.

Then track outreach, follow-ups, and sales calls booked. (and track the sales calls… show up rates… voice recording)

I need you to track everything. And I need you to change nothing but one thing when you’re testing.

If you can do this, you’ll sign a client and know exactly how to do it again.

Basics:

This is stuff like your schedule… your diet… what you wear… all that stuff.

You need to systemize everything so you never have to think about it again. If you guys want to see mine, I’m happy to share.

—John

S: 99

T: Make sum systems