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Do you want to know why perfume commercials don’t talk about how disgusting you smell?
Well probably because you don’t smell bad 😅
And because it wouldn’t work.
You see with every other product in the book you’ve got to hammer down problems and emotions and etc… but with perfume you can just show some skinny girl in a weird outfit and it sells like crazy??
Well… kind of.
People don’t spend $300 on perfume because they smell terrible.
Or even because they’re so emotionally moved to smell like a flowers fart.
It’s because they like the brand…
The idently…
the person they could become with that perfume.
They don’t talk about the chemicals inside of the liquid or how the pump is made of silver… they show a skinny girl with big 😉 and make the women wish they where like that one.
And don’t think it’s just girls
it’s guys too.
They’ll be ads with shirtless men abs out and everything sparying some random shit.
Guys don’t care about smell that much
I certainly don’t
But we do care about being “that guy”… it’s just human nature.
So don’t sell the product sell the person they could become with your product.
Simple
Copy John
P.S. sniff sniff
wait… is that… WOW you’re going to have to click!
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