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Hello everyone.
So you guys are probably interested in persuasion, and fair enough.
But what really matters, and I actually read a whole book on this, is pre-suasion.
So what is pre-suasion?
Pre-suasion is what happens in the moments before you actually try to persuade someone.
I’ll give you an example.
Let’s say you’re trying to sell something inside someone’s home.
Maybe it’s a home alarm system, a gas detector, insurance, or something like that.
There was this one salesman who had to go into people’s homes and give them a tour or walk-through.
And what he would do every time was simple.
At some point, he would either hand the homeowners his car keys and ask them to grab something, or he would ask to borrow their keys to go get something and then come back.
Now, that might sound small.
It might even sound kind of useless.
But what it did was establish trust.
Either:
“I trusted him with my keys.”
Or:
“He trusted me with his keys.”
That tiny act created a feeling of trust before the actual selling even started.
And apparently, that guy became the top salesman at his firm because of that one small trick.
That’s how powerful pre-suasion can be.
It’s not always some massive psychological masterplan.
Sometimes it’s just one tiny action before the conversation that changes how the person sees you.
So it got me thinking:
What little things could I do before trying to persuade someone?
So I put a prompt into ChatGPT, and it actually gave me a bunch of great ideas.
One of them, weirdly enough, was to wear a quarter-zip style top.
You know, the kind that zips up near your neck and looks clean, professional, and put-together.
ChatGPT told me to wear that because it can make you look more professional, competent, and trustworthy.
And funny enough, I ended up having a really good sales conversation after doing that.
I think I’m going to close the deal.
Now, was it purely because of the quarter-zip?
Do we know?
No.
It was also a good setup by me.
But I do think it played some role.
The point is, you can use AI to think through these little pre-persuasion moments before a sales call, pitch, DM, email, meeting, or even profile visit.
And these don’t just work in person.
They can work:
In your profile.
In your email.
In your calendar invite.
In your opening message.
In your Zoom background.
In what you wear.
In the way you frame the conversation before it starts.
So here’s the prompt you can give ChatGPT:
Prompt:
“ChatGPT, I want to use pre-suasion before trying to persuade someone. First, ask me questions about the situation, who I’m trying to persuade, what I want them to do, whether it’s online or in person, what they already believe, and what objections they might have.
Then give me a list of subtle pre-suasion actions I can take before the actual conversation starts.
Include ideas for my appearance, environment, profile, email, calendar invite, first message, opening frame, social proof, trust-building, authority-building, and anything else that would make the person more likely to trust me, listen to me, and be open to the offer.
Make the suggestions practical, ethical, and specific to my situation.”
And yeah, put that into ChatGPT.
Answer the questions it gives you.
Then it’ll give you a bunch of pre-suasion ideas you can use before you try to persuade someone.
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