Negotiating with a hostile tribe

THat’s basically what emails are

But instead of killing you, skinning you, or eating you alive, they’ll probably just unsubscribe.

Which sucks.

So here’s how to avoid that:

#1 Don’t make your SL’s interesting, make your emails interesting

Some people write a boring email and think…

“Oh! Now I’ve got to get them to read this!”

So they go and write a super interesting SL but then when the people click on it, they get disappointed because email is super boring

So instead, what you need to do is write emails so interesting, it’s hard to write a boring SL.

#2 Figure out what they’re interested in, and talk about it

This i see a lot of people make mistakes with

I said figure out what THEY’RE interested in… NOT you.

If they like cars and you like cats… you better write about some cars.

I think you get the point.

#3 Tell them to unsubscribe

Look, sometimes when you’re negotiating with a tribe not to kill you…

Killing one guy yourself can save you.

I know that sounds crazy but hear me out.

If you tell your subscribers to unsub… the shitty ones will. But the good ones will think…

“Nah i like these emails I’ll stay on.”

And there you go.

Instead of having a list full of average & shit subs… you’ve only got a list full of loyal subs that passed the test

#4 learn AI

Now back in the day you’d have to negotiate with AI

But nowadays if you’re using AI if you can imagine someone throwing 30 spears super fast and hitting all the tribe guys in the head…

That’s basically what it’s like.

So you might wanna try it out here:

Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.

With AI at the core, Attio lets you:

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

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