My Fish ate My Other Fish

Yo one time while I was away—and this was when I had fishes—I came back and found fish bones floating in the fish tank.

My big fish had devoured my other small fish.

We ended up calling him “Jaws” and a few years later they’re all dead.

But that doesn’t matter.

The point is, you need to be Jaws, not the small fish.

Look, Jaws by no means is a “big fish” just compaired to the fish in that fish bowl, he was big.

That’s exactly what you need to do in outreach.

You can’t outreach to fitness because there are some BIG fish in fitness and they’ll end up eating you….

The thing you need to do is find a fishless lake.

That way you can eat all the algoy or whatever fish eat, without getting eaten by a bigger fish.

So to wrap things up, choose niches that other people don’t reach out to.

STREAK: IDK

—John

P.S. Tasks…

• be the big fish, not the one that gets eaten

Questions?