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Hey {{first_name|bro}},
My favorite food is onions.
Why?
Because they’ve got layers, just like copy does.
You see, when you first look at a email it’s…
the words
But when you dig deep it’s…
the meaning behind the words
BUT then it’s actually…
what got them too the words
BUT THEN IT’s…
research.
DO YOUR DANG RESEARCH… OR YOU WILL WRITE TRASH COPY!!!!
I don’t actually like onions, I like sushi.
peace
—John