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Yes
Cereal, without a doubt is most definitely a soup.
I mean the definition of soup is literally a liquid dish. Cereal is a liquid dish. (if you have it without milk you’re a freak)
Is the sky blue?
Yes… of course it is, look outside I guarantee it’s blue.
Are hot dogs a sandwich?
yes they’re something in between bread.. that’s what a sandwich is.
Do you know what those three question and answers all have in common? Someone disagrees with them.
Specifically, groups of people who YOU could be writing to.
Now obviously no one’s going to care about these questions and you’re probably not going to be writing about these…
But let’s do a hypothetical:
You just signed a client, the national present of “Hot Dog Is A Sandwich inc.”
There’s two ways you can use that belief to build trust, get sales, and make a shit load of money.
1: Use an SL or start an email talking about why hot dogs aren’t a sandwich.
then turn it into a pitch.
This will naturally get the people in HGIAS inc.’s list intrigued, almost mad (emotional), and ready to take action if you do it right.
2: Talk about why hot dogs are sandwiches
They agree with you, you agree with them… happy times, trust built.
Make sense?
no?
You think I’m a dumbass?
Wow.
do you really think that?
hm…
Are you sure?
I don’t believe you…
You’ll have to click here if you really mean it *and are interested in what they have to offer otherwise DO NOT CLICK
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.