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Hey {{first_name|bro}},
Alright, I’ve thought of it and decided…
AI is a terrible place to do your research IF you do what I’m about to explain.
The core of this whole point is: timing matters most.
Like for example, let’s say you’re writing an email for a meal kit company and you’re doing research.
Let’s say you ask AI and it tells you a meal kit company ran surveys and found their audience’s top frustration was “Dinner takes too long to make after work.”
Alright so that means you should put that in your copyright, right?
No.
It would bomb, here’s why:
That research AI came up with was from 6 months ago and now the market has shifted—a recession hit, more people are working from home, and “time” isn’t as big a pain point anymore, “cost” is.
Obviously this is a super niche example and a bit exaggerated.
But it’s also not.
Look, what I’m saying is, above all else, don’t just take whatever AI says in your research as fact.
Question everything logically, come to a conclusion logically, and find (on your own) relevant proof to back up your conclusion from your standpoint.
Also in ur first prompts, ask for proof and make sure it’s relevant (maybe ask for 2-3 pieces of proof to back up the proof) Then, you need to consider what’s happening in the world and your niche and how that can affect their values.
You also need to consider how time can affect beliefs and such.
I know it sucks but it’s gonna set you ahead of everyone just putting a few prompts into AI and calling it a day.
80% research, 20% copy… remember that.
—John
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