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How did a random, near homeless, Austrian artist take over all of germany completing one of the most successful, if not the most successful mass persuasion acts in history?
Well he used one thing.
And it’s actually very telling what he used…
Because I’ve NEVER seen a bad piece of copy use what i”m about to share with you. On the contrary, I almost always see this technique in amazing copy.
I dont think I’ve ever seen anything differ from this (apart from a few instances).
SO what did he use?
Well he used emotion.
And not just emotion, himself on the same level and used a common emotion between him and the reader.
This is why he was able to persuade people.
They felt like he understood them. He got them emotional. And then he stuck.
He said whatever he wanted them to believe.
And because of that built up emotion… they gave in.
Always use emotion.
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