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Listen, this could be one of my most important emails I’ve ever written.
Because today I’m revealing…
How anyone, even 1 week old copywriters, can high converting bullets in under a minute
Why telling your customers NOT to buy will make them want your product more
The secret “puzzle piece formula” for writing a bullet in any niche, in any market, for any product
Right this formula is very simple.
What you want to do is stretch the truth of your claim enough so your bullet sounds impossible to be true, but it’s the real deal. (phrasing makes a big difference)
Ex:
Good V
Why collecting trash could make you 10x more productive
Bad V
Why cleaning up makes you get more work done
It doesn’t matter what you’re writing for you just have to make whatever you say look impossible or extremely intriguing.
What you can also do is tell them who the product is not for and for those people to leave immediately.
This will create a sense of executively making people want your product more.
Now, what I want you to do is write 100 bullets, by the end of doing that, every time you write a bullet start a timer for one minute… then don’t take longer than a minute.
It doesn’t matter if your bullet is shit, just write a bunch and come back to choose the best ones later.
Peace
Copy John
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