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The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
When I started my X account around two months ago, I now have around 1.5 million views.
A lot of people have been asking me:
“How did you do that?”
“How did you get so many views in such a short time?”
So I thought I’d just respond here because honestly, it wasn’t that hard.
Here’s what I did.
Number one, you have to choose a niche.
That’s important.
My niche was AI, but you can honestly choose almost anything.
Number two, scroll X for a bit and figure out what people are talking about.
More specifically, figure out what people are gossiping about, arguing about, or getting enraged about.
For example, this guy posted:
“I miss when the internet looked like this.”
And then he posted a picture with bubbles, a blue background, green grass, dolphins, and that whole retro-looking internet aesthetic.
I think it’s called Frutiger Aero or something like that.
Anyway, he posted that and everyone in the comments went crazy.
People were saying things like:
“The internet never looked like this.”
“What are you talking about?”
“This is annoying.”
I didn’t read all the comments, but he got around 1.4 million views just from saying that.
So the point is, you want to post something that gets people to react.
Either they get kind of angry, or they really agree with you.
You want to be polarizing.
You also want to post every single day.
On top of that, I’d recommend doing at least 15 replies to people in your niche every day.
I’ve gotten around 800 profile views in the last month or so from doing this.
Because I’m getting those profile views, people are seeing my content, sharing it with their friends, commenting, and liking.
That creates a flywheel effect.
So you definitely want to reply to a lot of people’s posts.
And if you have a post that you genuinely think is good, but it’s getting no views, post it in the comments of another relevant post.
If it’s actually good, people can come over, comment, like it, and revive the post.
So yeah, that’s how I got 1.5 million views.
But honestly, the main thing was choosing my niche.
Use this prompt to figure out yours:
“ChatGPT, help me choose a niche for growing on X. Ask me questions about my interests, skills, experience, opinions, and what I could talk about every day. Then give me 10 niche ideas, explain the pros and cons of each one, and help me choose the best niche based on what has the highest chance of getting attention, building an audience, and eventually making money.”
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