Hot take you won’t like

Hot take:

you’re probably making your marketing worse because you want to fit in with others.

I know that’s a big claim but let me explain…

(that rhymed)

Have you ever noticed that most ads look feel and sound the exact same?

and how most of them suck?

well the reason for that is because people want to make their ad look like the other ads in their niche rather than actually making a good ad.

So instead of coming up with a new idea, they’ll just slap their brand on someone else’s ad.

and if anything’s too unique?

Well the other brands aren’t doing that so let’s just cut that out the final.

It’s a joke.

There is a solution though…

And that is, actually doing market research and talking to your audience in a way they like.

if they’re moms in their 40s who are tired and just want to a quick, direct explanation of the baby poop scooper 9000… do exactly that.

if they’re fat but want to be lied to to stuff another burger down… do that (maybe suggest a salad though)

Etc etc

That’s the magic sauce.

Amazingly simple.

Copy John

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