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Ever played tennis?
Hopefully you have, but basically you hit a ball to another side of a net and the other person hits it back.
Long term, this is how you want your email list to be.
Now, im not talking about the tennis where you try and hit it super weird so the other person can’t reach it…
I’m talking about when you try to just hit it back and fourth and see how long you can go.
It’s the same thing with your list because you want them engaged.
Let me explain.
If you hit it super hard right when they join your list…
The ball is going to go out the court.
But if you rally for a bit and then slam dunk it, they’re going to be ready to buy.
So warm up your list a bit and then ask for the sale, don’t just come in hitting crazy balls right off the bat.
Copy john
P.s. balls?
Yes.
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