Yo guys,
This might offend some of you but I’m starting to think black isn’t good.
I was just thinking about the format that I’ve got right now and I want your opinion on it.
Black or White
Also here’s what some greats say about it:
On typography in ads:
“Use easy-to-read type. Don’t make the reader strain his eyes. Don’t set long passages of type in reverse or all capitals.”
On reversed type specifically:
“White letters on a black background are hard to read in quantity. Use reverse type sparingly, for short headlines or subheads only.”
On reversed copy:
“When you reverse white type out of a black background, more people will not read it. It cuts readership by up to fifty percent.”
On typography and readability overall:
“Use black type on a white background. Don’t set copy in white type on a black background and don’t set it in all capitals.”