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Hey {{first_name|bro}},

A month.

If you’re on my list, that’s the minimum you’ve been doing copywriting for.

And that’s great, but let’s be honest, you’re probably not happy with where you are right now…

Despite everything, you’ve been reading all my emails… doing a bunch of outreach… and waking up everyday to try your absolute hardest…

But you still aren’t there yet.

You’re still living the life you thought you would’ve forgotten by now.

You’re still unfinished—and that’s not fair.

I don’t want anyone with unfinished goals on the Copy John Newsletter.

So because you’ve worked hard, because you’re one of the few that actually read up until now, and because you want it.

I’m going to reveal something…

Something that could change the way you look at the rest of your life. It’s not a fancy system or “hidden” gimmick—it’s just a definition of a single word.

But that definition?

It made the world’s first millionaire, billionaire, and pretty soon trillionaire.

In fact, without this definition, you wouldn’t be reading this email, you wouldn’t have a phone, and you probably wouldn’t know who I am.

Ready to see what it is?

Of course you are—here it is straight from google…

noun

Let me ask you this: are you taking on risks?

Not just risk—are you taking on big financial risks?

If you said no, you’re not an entrepreneur. Which means you’re probably not running an actual business.

So have you actually been in copywriting these past months?

Or have you just been writing words in a google doc? Have you just been sending out messages into the abyss? Have you just been wasting your time?

Tough questions, right?

Well, what about when you finally do get that perfect sales call…

The one where everything went perfect, you said your pitch, and they just asked for your price…

What are you going to say then?

Are you going to charge a random person on the internet thousands of dollars with a straight face?

Or are you going to mess it up?

It won’t be obvious to most people—a slight crack in the voice, a twitch of the eye, maybe your hand shakes a bit.

But just like a building without its foundation, you’ll crumble.

Little by little you’ll doubt yourself.

The client will have objections, of course. But you prepared, right?

You know what you’re doing… right?

Well, when you’re answering those questions, a tiny voice will creep in. He’ll whisper that you’re not good enough…. You can’t do this…

You’ll try and brush it off but then, while you’re answering an objection, it hits you.

The voice whispers…

If I can’t even spend money on myself, why would this man spend thousands on me?

Just like that, your whole confidence is shattered.

What was once going to be the domino that knocked over all the right things in your life

(that client)

Doesn’t.

The call ends with “I’ll think about it.”

And eventually?

Your journey ends with a “this isn’t for me.”

You’ll go back to the regular path with a 9-5 and forget all about that thing called copywriting.

That’s what happens to people that don’t take risks.

So {{first_name}}, what’s it going to be?

Take the risk with copywriting? Spend the money today?

Or risk the rest of your life by waiting until tomorrow?

The choice is yours, but if you actually want this. And I mean really want this.

Don’t let your life slip away.

Take that risk.

—John

S: 114

T: Read this carefully