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Now I know you might not like this or think it's a bit corny but I was watching the tate brothers the other day.
I had some time where I couldn't work and I thought I’ll just put it on.
The main reason I put it on is because they’re good entertainers. If you sat in a room with them for 16 hours, it’d be much more interesting than most people.
You’ll leave with stories, life lessons, and probably laughing.
That’s exactly how you want to be with your emails (and in real life).
Anyways, they said something I thought was pretty smart: “always take the brave option.”
At first, you might think, no… that’s stupid.
But let's do a few tests.
Do outreach? Or write copy?
Do cold calls? Or send emails?
Stick to 9-5? Or quit your job and become an entrepreneur?
And it just goes on and on and on. Can you see how each time, the braver option is also the one that will get you a better life?
It’s like that saying:
“Good times make weak men. Weak men make bad times. Bad times make strong men. Strong men make good times.”
It’s a never-ending loop.
Unless you’re always in bad times as a strong man.
Now that doesn’t mean you have to be depressed or broke or whatever. Bad times can be making cold calls while you’re already making 15k/mo.
Or it can be scrolling TikTok as a brookie.
You have to choose the brave option, and you have to be a strong man.
Or you’ll end up in really bad times.
Up to you.
Peace
Copy John
P.S. Check this out:
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