The other day i was reviewing someone’s copy and they said…
“Oh yeah well I dont really wanna follow the rules.”
Can you guess how the copy turned out?
Yep.
Anyway here they are:
#1 DO MARKET RESEARCH!!!!
Whenever I’m reviewing someone’s copy and they say they didn’t do market research, it’s almost always terrible.
#2 write for your market
There’s levels to this and if you don’t understand it fully, i’m not going to reveal all the sauce here. But if you really want know how to write for your market, reply below and I’ll tell you.
#3 intro a problem present a solution sell the solution.
Do i really need to explain anything here?
#4 always use these rules relative to what you’re doing.
Ex: if you have a ecom brand and you’re writing a welcome email you’re not going to do number #3
#5 write what your reader wants to hear
I get it, sounds easy.
But when you’re writing copy really think: “is this what my reader wants to hear?”
If not, scrap it.
And boom, that’s it, that’s all you’ve got to do to write amazing copy that gets sales all day everyday.
You’re welcome