The Gap

Have you heard of the gap?

Well if you haven’t, you’re either going to leave this email extremely happy or extremely depressed.

The gap is what separates people who will make it and people who will never make it. It’s huge. In fact, it’s so big I can’t even explain it without wasting too much time. Enter. Delete. Backspace. Backspace. Delete. This is a command. Delete. Space.

Let’s talk about the people who will never make it first.

These people never make it. They’ll try and try and then just give up eventually. You know the side that will never make it. Those people. They’ll give up. A lot of them will try for years, but it’s all for nothing because these people like being on the side that will never make it so much that obviously they’ll never make it.

Now I don’t want to fool you. As I said, these people might try. But they’re not actually trying. They’re not actually doing their best. They’re really just wasting their time. They’ll stop being consistent. These people will never send any emails. These people will only watch a few videos. And you know, I’ll give them this. They will think. They’ll think a lot about success and making it. But in reality, they never actually want to do what it takes to make it.

So those are the people that will never make it. They’re on one side. They stay on that side.

Then there’s this gap. And I don’t want to fool you. It’s extremely extremely easy to get over this gap. The thing is, it’s impossible to get over for the people who never make it.

It could be something as simple as sending one email on Monday. Sending that email is extremely easy. But the people who never make it will never send that email. It’s something so simple. But it is also extremely hard for the people who never make it.

Now on the other side of this huge gap are the people who will make it.

Now these people will make it.

They might look exactly exactly the same as the people who will never make it. In fact, they might do the exact exact same actions as the people who never make it except for one extra thing. Maybe they’ll send one extra email. Maybe they’ll hop on one extra call. One thing that they do. It could be one out of a thousand tiny things. But one of those things will push them into the side of the people who make it.

There’s nothing they can do to stop themselves from making it. They don’t need to know whether they will make it. They will somehow make it.

The difference between the people who will never make it and the people who will make it. The big difference is not that they know if they want it or not. It’s not even if they’re good at whatever they’re doing.

Let’s say it’s copywriting.

The people who will always make it no matter what could be terrible at copywriting. But the difference between these two is that one thinks about losing, about failure, about rejection, as a step toward success.

And the one who will never make it thinks about losing as a step behind success.

The one who will make it looks at something they have to do and thinks about it as something that gets them closer to their goal.

But the one who will never make it looks at something they have to do as just another thing they have to do. Not as a step toward success.

So I want you to decide right now whether you’re on the side that will never make it or the side that will always make it no matter what.

The thing that differentiates these two sides is one action.

This action is going to be very easy.

I’m going to tell you what it is.

But if you don’t do it, I’m sorry, but you’re always going to lose no matter what.

This action is not buying my course for $997.

The action is sending an email.

Can you do that?

Can you send one email?

I think you can.

I think that you can send one email right after reading this newsletter.

So what you can do, if you can finish reading this, then you can click on the thing below this if you’re interested, of course. And then you have to send that email no matter what.

And if you don’t send that email, then you’re going to be on the side that will never make it no matter what.

And if you don’t believe me, then why don’t you sign some clients and prove me wrong.

But of course, you know no one who refuses to send one email ever signs any clients or ever makes it.

So good luck to you.

And see you later.

Copy John

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