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Everyday I wake up…
Look at what copywriters are doing…
And cry.
Because they keep making the same. Stupid. Mistake.
OVVVVVERRR and OVERR again.
What’s the mistake?
Writing copy.
They keep writing copy.
But it gets worse… much worse.
They even try to write copy… and try to make it sound like copy… and look like it.
But this is COMPLETELY WRONG.
You should actually be trying to do the opposite.
Think about it this way:
Sales = copywriting
So who's going to do better… the sales man who walks up and starts SELLING his ass off.
Or the sales man who helps the customer.
It’s the second one.
And the reason is, people don’t want to be sold to. So if you disguise that selling as “helping” (and do actually help) you’ll be better off.
Same with copywriting.
Dont’ write “copy” write something to help your audience.
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