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Emails are the headline to whatever you’re sending someone to.
Example:
You’re selling tampons.
Let’s say your whole email is about the magical white stick that absorbs any red liquids autonomously! Pretty weird.
Now they’re viewing the site thinking…
“Why didn’t he just call it a tampon?”
Now, instead, let’s say you’re sending people to a sales page with a bunch of intrigue about what the method is.
But the email says exactly what the method is and how much it costs.
Well now you’ve just revealed everything and they’ll just scroll down to the bottom, get bored, and go watch more reels.
See the problem?
Hopefully.
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