- Copy John
- Posts
- "Yeah, I wrote for Coca-Cola"
"Yeah, I wrote for Coca-Cola"
I was embarrassed af...
3 a.m…
Everyone’s asleep…
And I’m doing outreach.
Right here in this chair…

Took this on mac lol
I told myself…
“One more outreach, then I’ll go to bed.”
After all, who knows?
That next one could change my life forever.
And I know that’s cliché but…
This one actually did.
“Hey bro, I made this email for you, let me know what you think.”
5 mins later…
*sigh*
I guess it’s time to sleep.
As I shut my eyes…
~DING~
It couldn’t be…
“Yo this is really good, who else have you done this for?”
OH SH*T
I hopped out of bed and… (here’s the sauce)
sent him my portfolio.
Now you’re probably thinking…
“What’s so special about that?”
Back then…
I’d never written for a single client in my life.
But my portfolio?
Robert basicman… Joe Smoe… and Coca-Cola?!
“Wait? You wrote for Coca-Cola?”
"Yeah, I wrote for Coca-Cola"
5 min go by…
then 10…
then a whole hour.
“Sick, how much do you charge?”
and I’ll tell you what happened in a sec…
But here’s the sauce:
Did I lie?
no…
Did I write for Coca-Cola?
yes…
Did I work for them?
Not really…
So next time your client asks, can I see some of your work?
Send em’ a portfolio with people who impress them.
But don’t say Coca-Cola lol.
And NEVER send your work in a Google Doc.
You need to look professional.
At least if you actually want a client.
Here’s the portfolio I used (it’s free)
The portfolio that's automatically up to date with your work.
Authory saves you hours with a portfolio that's always up to date.
Get backups of all your articles.
Be ready to impress potential clients and employers, anytime.
Yes, it’s made for articles.
and that’s why it’s so good.
None of the other copywriters even know this exists…
They’re sending out Google Docs, canvas and 💩
But no one is actually landing clients.
Why?
Because you’re just some stranger on the internet.
But with Authory?
You’re a business.
(Affiliate link, btw it helps me)
—John
P.S. Here’s the tasks today…
After you make an account on Authory, put your best work on there
Send it over and I’ll take a look!
Also, feel free to ask me any questions, and I will get back to you in under 24 hours