Your Emails Should Be Like This Pretzel

Expert nutrition counseling is a game-changer for your health, but high costs have made it inaccessible for many. What if you could get that expert guidance without the financial burden?

Fay was founded on a simple but powerful premise: your health insurance should help you stay healthy. Most people don't realize their plan likely covers sessions with a Registered Dietitian, often with little to no co-pay. 

Fay makes it easy to unlock this benefit by matching you with a top-tier dietitian who is in-network with your insurance provider, including major plans from UnitedHealthcare, Aetna, Cigna, and hundreds more. Stop paying out-of-pocket for generic advice.

Book Your Covered Session

Hey {{first_name|bro}},

You see these sweet and salty pretzels?

Your emails should replicate exactly that. (well, direct response at least)

Why?

Think about it…

When you bite into one of those pretzels, you’ll taste the salty first, then it’ll go over to the sweet and everything will combine perfectly.

You need to do the same thing, but instead of targeting tastes, you need to target emotions.

Most of the time you need to come in with some sort of negative emotion…

Then you go over to the positive one and BOOM!

You’re ready to sell. Both of those emotions combine perfectly to get your reader to act.

(and to get you & your client’s pockets lined with cash)

And by the way, don’t just think this only applies to regular marketing emails—this works perfectly well when you’re doing outreach.

But the problem is, most people put all the emotions in one email.

So to fix that, you need to align a set of emails that perfectly target each emotion and get someone to book a call.

How?

Click here and find out.

—John

S: 118

T: Just watch the darn video