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There is such a thing as a fluff testimonial
Now if you’ve got no others than the ones you’re using right now (or your client doesn’t) or it’s coming from someone with cred, fair enough.
if not, you might be using fluff testimonials in your copy.
Ex of a fluff one would be:
I really liked your newsletter! the design of the footer always makes my feet tingle, thanks John!
ex of a good one would be:
I made over $100,000 in the first 48 seconds of reading your welcome email. The Copy John newsletter is must-have material for money makers.
See how the results are baked into that?
It’s almost like you’re making a claim, but instead of making a claim, it’s someone who’s in their position (the readers’) making the claim you would… much more cred.
if you want whatever free thing I promised a few days ago (i fogot)
Make sure YOU leave a testimonial, and I’ll send it over in a jiffy baby boby 😉 go on then, do it.
John
P.S. While you’re down here, might as well check this out v
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While you’re down here, might as well check this out ^