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Every FUCKING sentence of your email should wow your audience.
Look man…
You’ve been sold a big fat lie.
Emails aren’t just to persuade… or to build a brand… or whatever else you’ve been told.
They’re to entertain.
To get people to read the whole thing without even thinking of doing anything else.
Because when you can reel people down a page for long enough, you can stuff in all the psychological tactics you need for them to click.
Like me for example.
You’ve been reading my emails (if you’re smart)
You’ve been liking the value
But you’ve also been pitched in every single one
Whether it’s something free or paid, you’ve been given value and then an option to take a look at another valuable thing.
oh hey look there’s that option right now!
Here, take a look at this:
Don’t get SaaD. Get Rippling.
Remember when software made business simpler?
Today, the average company runs 100+ apps—each with its own logins, data, and headaches. HR can’t find employee info. IT fights security blind spots. Finance reconciles numbers instead of planning growth.
Our State of Software Sprawl report reveals the true cost of “Software as a Disservice” (SaaD)—and how much time, money, and sanity it’s draining from your teams.
The future of work is unified. Don’t get SaaD. Get Rippling.