Why you procrastinate

Hey {{first_name|bro}},

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Before I get into why you procrastinate (even though you don’t want to)...

Here’s a little tip for you newbies who haven’t broken through the easy email barrier: if you want your writing to be good, you’ve got to keep reading great literature.

Like me this morning, I went on to the NYT and read an article about procrastination.

And actually it was pretty useful, so i’ll give the gist here:

If you’ve ever spent your afternoon cleaning up your whole room instead of doing important work (like the oh-so-dreaded outreach you should be doing now)...

You know the reason you procrastinate isn’t because you’re lazy.

After all, cleaning your whole room isn’t something that lazy people do. Yet, even though you want to get your work done, and you don’t want to procrastinate, you fall into the trap.

So why is that?

Well, it’s an emotional regulation problem.

Now hold on with me for a second. I know that sounds woo-woo, but just read this next line…

Whatever it is you’re procrastinating, like outreach, has negative emotions attached to it. So every time you go to think…

“Whelp, it’s time to do outreach.”

A wave of negative emotions all hit you at once.

Oh I don’t want to do this, it’s hard doing outreach. What if no one responds? I didn’t like doing outreach last time…

Those are some thoughts I’ll bet you’ve probably heard before.

And so your brain decides that even though doing outreach is better for you in the long run, it doesn’t want to do that because procrastinating is better for you in the short run.

(you’ll get a bit of relief from procrastinating.)

But this backfires quickly because once you procrastinate, it ends up making you feel worse anyways.

So eventually you’re going to end up sad AND you haven’t gotten done what you were supposed to. (Sucks, right?)

“Ok, John, but what’s the fix?”

Instead of subconsciously attaching the bad thing to the short-term bad results…

EX: Outreach = boring emails

Attach the bad thing with long-term good results…

Ex: Outreach = Money, bitches, and cars 

That way anytime you think of outreach, you think of whatever you really want, and procrastination doesn’t seem like a good choice anymore.

Pretty simple, really.

And you know, a while back (about 4-5 months) I would’ve never had time to read an article, let alone the New York Times.

Instead, I’d been deep in the water, sucking it up to some business owner.

And if you’re anything like 99% of copywriters, you know I’m talking about outreach, of course. 

Why am I not outreaching you ask?

Well, I figured out a way to take outreach and throw it back into the deepest, darkest pit of hell where it belongs.

AKA, I don’t do it anymore.

But don’t get the wrong idea, I still get tons of sales calls, client offerings, and payments every month…

Just without the hours of sicking cold emails.

And I don’t want you guys to go through those hours of cold outreach either, so I’ve decided to let my list in on this secret I found out about.

It takes around 5-15 minutes to set up and little to no effort on your side.

Once you’ve got it up and running, you’re good. No more outreach, no more “free value,” and no more depressed 4am outreach sessions.

If that’s got you salivating at the mouth, you’re gonna like this...

I’ve made a little mini course going over everything, how it works, and I’ll even give you some tools to help out with the whole process.

But here’s the thing:

I don’t want to just give this out to anyone… And I also don’t want to sell a course.

So I decided on the next best thing—beehiiv.

If you sign up using this link, not only will I give you the outreach skipper method for 100% free, but I’ll also give you three bonuses (free too) that'll help you…

Just sign up here and say the word, and I’ll shoot em’ right over.

All the best,

—John

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