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Yo

Sometimes I get messages from people…

“JOHN… QUICK… edit your email NOW you… you… MADE A SPEELING MISTAKE!”

Then I look at the email, and it’s got a 50% open rate and a 20% CTR.

Really think deep about this.

Is someone going to sign up to a newsletter, open an email, read the whole email, just to get down to the very bottom where there’s a link…

And not click it because there’s a spellig mistake?

No. They’re not.

To be fair, I have seen some extremely questionable emails that are literally unreadable because of how bad their spelling, grammar, etc. is.

So if that’s you, spelling matters a fuckton.

And don’t come at me with this bullshit about how AI can just edit it for me.

Yeah it can… Then your email looks like focking wank.

Most emails nowadays sound, look, and feel like chatgpt had a wank on my page.

But soon it’s not going to be that way.

Because 99% of shitty copywriters are going to get replaced by the 1%

Who are the 1%?

cmon… you know who the 1% are. You’ve heard the little gay saying all the fluffernors keep repeating like it’s some sort of revelation:

“AI isn’t going to replace copywriters, the people using AI are.”

It’s true.

But it’s hard.

Most people either don’t use AI (you’re fucked)

Or use it shit.

Like writing a terrible first draft with spelling mistakes everywhere and shit and then asking AI to “pls make good”

F.U.C.K.E.D. that’s what’s going to happen to people who do that.

Don’t be one of them.

Save yourself.

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