Why Copywriters Should Be Good at Stalking

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I’ll be honest {{first_name|bro}},

I learned this from a deep-dish pizza-obsessed Doctor.

Who also happens to claim the title of the nation's #1 advertising-effectiveness trainer.

He taught me how important stalking is, and now I’m going to do the same.

Now, by stalking do I literally mean stalking?

Kinda…

Remember how I told you to get good at research?

Well, hopefully you’ve done that because now this email is assuming you have.

(get good here if you haven’t.)

Anyways, here’s what happened that made me realize this…

I was sitting in my room wondering what I was going to write this email about when I looked at my shelf.

As I skimmed past all the books, one looked back at me…

It was one of the first books I’d ever read on copywriting and it basically built my foundation¹ from the ground up.

I turned to a random page and saw it…

my jaw dropped.

My eyes started to tear up.

I was in complete awe.

Something, out of all of Copy John history, I’d never ONCE covered.

Something that, if known, could completely change your marketing brain for life.

Something that I’m going to share right now.

That “something” is… niche details.

You see, he mentioned how important it is to include specifics—and I completely agree.

I’ve even seen it firsthand: while reviewing copy today, I noticed it was too generic, almost like he was talking to anyone.

Now you might think that’s a good thing—more people, more money, right?

But it’s the complete opposite… by talking to everyone, you end up talking to no one.

And that’s why most emails end up in the “uncovering graveyard.”

Ok, I got no idea what the heck I’m talking about—the point is: be specific, use niche details

—John

S: 121

T: MENTION NICHE DETAILS