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ball sack man listen up:
Have you ever wondered why huge brands like coca cola or pepsi can use ads with less than 30 words while others have to use 30 pages?
It’s simple, really:
People already know they have a problem… that they need a solution… that coca colas a thing… and on top of that, they trust coca cola (most likely)
And on top of that, most people have bought or drunk a coke before.
But another brand’s audience might not even know they have a problem (let alone all the other stuff).
So next time you’re complaining about not knowing what to write, check if your audience knows their problem, etc. etc.
How, you might ask?
Extremely good market research, of course:
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