In partnership with
look {{first_name|why haven’t you told me your first name? You think you’re better than filling out the form? nah, I know… reply to this email. NOW}}…
I get there’s a time and a place for storytelling about yourself and how you can build trust and yatta yatta….
Who cares though?
I think a far better way to tell a story is to tell one about your prospect.
Heck, you could make them the main character - you should.
No, I’m not talking about stalking your audience and then telling what happens in their daily life, I’m talking about telling a common story that’ll build emotion in your market.
Example:
You’re fat, ugly, a piece of living shit.
No one wants to date you, you’re not getting any girls, and it’s hard to get out of bed.
But one day you find a special pill on the floor.
Your dumbass decides to eat it.
And whala, you instantly become a ripped handsome man and now you get all the girls and you’re soooo cool
get it?
You could tell the same story about yourself, but sometimes it just hits harder when it’s the reader going through it.
Thoughts, I guess.
John
P.S. Check it out completely free:
Don’t get SaaD. Get Rippling.
Remember when software made business simpler?
Today, the average company runs 100+ apps—each with its own logins, data, and headaches. HR can’t find employee info. IT fights security blind spots. Finance reconciles numbers instead of planning growth.
Our State of Software Sprawl report reveals the true cost of “Software as a Disservice” (SaaD)—and how much time, money, and sanity it’s draining from your teams.
The future of work is unified. Don’t get SaaD. Get Rippling.