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Hey {{first_name|bro}},
I haven’t done one of those gay “top 5 mistakes” in a while so I though to celebrate one of my good friends coming out today (starts with a K)…
I’ll do the gayest top 5 of them all!
The top 5 mistakes you’re making when writing a CTA:
GAY MISTAKE #1: BEING A BlTCH
Alright, this is one I see wayyy too much, especially on good emails and it’s so sad because these gay CTAs ruin everything.
Essentially, people are selling on their back foot.
Which is a big no-no because you’re talking all this game the whole email absoultoly spitting but then when it comes to manning up and selling… you flunk.
It ruins all cred and you just need to go hard asf in your CTA if that’s what the email was about.
DBAB = don’t be a …. 🐩
GAY MISTAKE #2: WRITING A BAD CTA
“wow John super insightful. I’ll just not write a bad CTA.”
Hey, don’t get sassy with me.
This is sauce so you better listen up… if you write a bad CTA then people won’t click on it.
So all you have to do is just not write a bad CTA.
Get out of the mindset of writing bad CTAs and go and read some good CTAs.
Big one, remember that.
GAY MISTAKE #3, 4 & 5: BEING FAT
Wow, this mistake is so huge that it took up two other mistakes.
Look, don’t write some weird ahh 4-line CTA… I guarantee you don’t need all those words to get your point across.
Like actually, I’ve read some emails and everything was going great until I got to the bottom of the page and saw some Jabba the Hutt-looking CTA.
Keep it lean and clean, brother.
—John
S: 135
T: reply with some emails yall want